Meet Futurist Barbara:

I saw a photo of the Pope visiting the Philippines, and the Cardinals were holding their smart phones out to film him and share it on Facebook...

I thought: No way!

No way that respectful, educated men, in formal attire, at work, will behave like a bunch of teenagers at a festival. Again: no way! I mean, clergy!

To me that photo represents the magnitude of the change that we are living. Take a look for yourself and see how YOU feel when you watch this:

Pope Francis, 2015

Technology is everywhere, used by everyone, every time. And that's just the beginning.

Smartphones are still rather stupid if you ask me, but AI will change that soon. With the going rate... 

How Is It Going Between You and Change?

Why are there still entrepreneurs and managers who don't take action? 

Good question.

Let's answer this together. Would you say that your company is already where it's supposed to be? You can go and retire and contemplate your stardom because without you the company will keep its edge anyway? No? What's kept you back?


So when you've voiced in your head what keeps your company back, take action and change whatever needs to change. Develop a process that monitors change regularly so that you will be in constant touch with the future. Let someone watch the changes in customer needs, because customers change along with our society. Keep an eye on start-ups and new technologies that might replace some of your business. Find out how your way of doing business can survive.

If you have any doubts along the way about how to design your foresight process, call me. And we'll figure this out, for sure.

Futurist Barbara

Short Bio

Barbara is one of the rare breed of female business futurists. She's also one of the few scholars specialized in how top-managers perceive the future in the information they consume. And then there is her doodling and visual thinking. Together, these traits make working with Barbara an energizing experience of discovery and action.

Barbara uses visuals to quickly clarify your business challenge and possible solutions. Her sketches show you what you can do to bridge the gap between the present and future state of your company and markets. The future is distant, in time but also in knowledge. Time she cannot change, but knowledge she can.

Barbara starts to work when other futurists stop: AFTER the fancy videos of technological wonders. When you're sensing an urgency to change the business but are not (yet) sure how, then Barbara is the futurist for you. You can shape the future under two conditions. Firstly, you envision at least a couple of possible futures. Secondly, you innovate your way out of the present to survive and thrive in each possible future. Her visuals will help you to understand what needs to be done for envisioning and for taking action, so that you can change the business confidently.

Her entrepreneurial experience of 20+ years as a consultant in multiple industries and Ph.D. research come together in a thorough, can-do attitude. She will roll up her sleeves and friendly start to spin your challenge around for a full inspection. As she goes to work, she will think out-loud, sketch what she sees, and make suggestions for new approaches. This makes her easy to understand and difficult to ignore.

When she's not busy speaking or advising, she loves to hang out with the equally curious. She has been known to talk lengthily and deeply about the wonders of human cognition, dog-dog interaction, or the savouring of good food.

why cognition matters